NIKE

In the daily newspaper "The Economic Times", every wednesday we get the Brand Equity paper, which is all about advertisements. I like it very much. But this time I do not agree with what they had to say in their verdict on Nike's ad. In the image you can see what they said about the ad. Their verdict had a thumbs down to this ad. The reason being the length of commercial.

I strongly feel that if a ad successfully conveys its message to the target audience, its a good ad. And Nike has done just that. This global sportswear brand has captured the mind of all cricket lovers with its larger-than-life cricket commercial.

Time should not be the criteria to judge a ad. I just don't understand what the Brand Equity panel of judges mean by saying "Maybe its the length of commercial". There's a element of doubt in their verdict.

Well no matter what others say about this ad, I feel this is a larger than life cricket commercial. Nike just did it.......