Ashley Madison, an online dating service that caters mainly to those already in relationships, has reached out to the attorneys handling the Beso account expressing their interest in renaming and rebranding the club “as THE exclusive restaurant and club in Las Vegas for discrete meetings and intimate encounters.”
In the letter sent on July 14, 2011, obtained by RadarOnline.com, Ashley Madison CEO Noel Biderman states that while “there is great potential in the location...a main barrier to Beso’s success was its branding as a singles’ club.”
“We are extremely interested in stepping in to fill this void and with this letter we formally express our interest in exploring a potential acquisition with you that could hopefully take Beso LLC out of Chapter 11 protection,” Biderman writes to Schwartzer & McPherson Law Firm.
Longoria, along with other various investors, opened the Las Vegas Beso club in 2009 in which time it fell into nearly $5.7 million in debt by 2011.
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